There are a huge number of reasons why bulk SMS can be useful for your business, depending on what industry you’re in and what you want SMS for. As a guide, here are some statistics:
- Rapid response – 97.5% of SMS messages are read within 5 seconds of being received
- Increasing use of mobile phones – There are more active mobile phone subscriptions in the USA than there are people
- High response rates – Response rates for mobile are 4 times higher than other direct marketing mediums
- A constant source of communication – One in ten smartphone owners reaches for their device immediately upon waking , and within 15 minutes, 55 per cent have done so. Two-thirds use their devices while on public transport; 60 per cent while at work and almost half when meeting a friend.
- Texting is far from over – Despite the ability of smartphones to send messages via IM apps, social media and email, the average USA user still sends over 100 SMS per month, and 90% of people send a text at least once a day .
- Available on every mobile – Unlike mobile messaging apps like WhatsApp and Facebook Messenger, SMS works on every mobile handset, whether it’s a smart phone or an older phone, whether or not it connects to the internet, and without the recipient needing to download a specific app.